10 Free Google Instruments to spice up your Lodge Advertising and marketing

Having an online presence is essential for hotels of all sizes, but you don’t always have to spend a fortune in doing so. Luckily Google offers a treasure trove of powerful tools that are free to use and perfect to grow your business online.

Google My Business – Absolutely essential for local SEO and helps your hotel appear in related search.

Google Plus – Likely to appear in search results. Complete your profile, encourage customer review, use circles and hangouts.

Google Trends – See which searches are trending upwards so that you can use it on your website.

Google AdWords – It is linked to your Google AdWord account. Search for keywords that will bring traffic to your website.

Google Analytics – Track activities on your website. Understand consumer behaviour. No digital agency required.

Google Search Console – Monitor, maintain and improve your website presence within Google’s search results.

YouTube – Second-largest search engine. Create, store and distribute videos that tell your story.

Think with Google – Free marketing resource from Google loaded with trends, marketing insights, industry research and creative inspiration.

Is your website mobile friendly? – How mobile friendly is your site? Gives a list of fixes to address the issues.

Google Alerts – Keep on top of what’s being said about your company or product. You can use it on your website.

Are you an accommodation provider looking for a channel manager to increase your hotel’s revenue? Learn more about STAAH Instant Channel Manager now at STAAH.COM.

STAAH is a New Zealand cloud-based hotel booking engine, channel manager and website for accommodation operators.

STAAH Channel Manager is packed full of advanced features yet very easy to use for accommodation providers and hoteliers.

STAAH Channel Manager is an industry-leading channel management for operators of hotels, B&Bs, motels, holiday apartments and resorts.

Features include real-time updates, built-in analytics and insights, iOS and Android apps, and competitor rate checker.

With over 200 integrations, including OTAs, the GDS, PMSs and payment gateways, Instant Channel Manager has the connections you need to make your property a success.

For more hotelier tips and trends, visit our blog at BLOG.STAAH.COM.

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