The Google Patents & Rating Elements that Will Change web optimization with Invoice Slawski – cognitiveSEO Talks

Here’s everything you need to know about Google patents and Google ranking factors:https://cognitiveseo.com/blog/18151/google-patents-bill-slawky/
In this cognitiveSEO Talks interview, the patent master and veteran of the SEO industry Bill Slawski shares great insights on how Google and SERP work these days. Find out what SEO pros and webmasters should prepare for and how does the future of SEO look like.

Main Takeaways:

1. We’ve changed in how we communicate ideas and concepts, we’re focusing more on talking each other through social media, through Facebook groups, through Twitter, and so. We used to use forums a lot more ten years ago. 5:35
2. I was wondering, you know, is Google making the web more proprietary by releasing those pages (AMP) and excluding other people? […]Everybody’s releasing their own version of HTML. Do we really need that? Do we really need it to be fragmented like that? I’m not sure. 9:01
3. The ranking signals are very dependent upon the query, which has always been true. 10:16
4. Everything coming from Google is confusion. 11:43
5. Google is fighting off some problems they’ve been having, like the whole “fake news” type of thing. They do want to have authoritative sites showing up high and they’re boosting authoritative sites in search results. 14:23
6. The aim, the goal isn’t to provide the most relevant results, it’s to provide the results that tend to best satisfy a searchers situation and information intents. 16:14
7. I don’t like the mystery of putting a word into a search box, hitting a button, and getting results. I want to have some idea what’s gonna show up in these results. 21:54
8. When you write content for a page, if you can make that page more about something, focusing upon the aboutness of the concepts beyond the page, you’re improving Google’s ability to recognize what you’re writing about and return in results for queries to people perform. 32:32
9. Search engines like using bulleted lists or tables, and those bulleted lists and tables tend to be seen as good answers to those questions. 35:12
10. The web is the greatest source of information in the world. It’s also the great source of misinformation. 40:47

Music by https://icons8.com/music

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