Full Stack Marketers are the Full Stack Developer’s counterpart in the marketing field, meaning they are the marketing engine of the project. They understand all stages of marketing, advertising and sales, and can execute them according to a clear strategy and marketing plan written specifically for the start-up of which they are a part of.
FSM is a critical element in the early stages of any start-up (as early as the idea stage), no less critical than the programmer and sometimes even more. The significance of FSM is in targeting the correct audience for the start-up, and then assisting in matching the product / service to that specific audience. This ultimately saves the company a great deal of time and money, which are especially critical at the outset.
So one might ask, what is the difference between FSM and CMO (VP Marketing)?What are the required skills for the FSM position? How and where does one learn to be a FSM? How does a company locate and recruit the most suitable FSM?How can a company pay the FSM if it doesn’t have capital?
The answers to all of the above and much more practical information on marketing for startups you can find in this video.
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