Sarasota Search Engine Optimization – http://on-target-seo.com
Call Me NOW: 941-584-4755
Have you heard stories about legendary online entrepreneurs who hit it big after getting a # 1 rank in several popular search engines? You probably wondered what it would take for you to achieve that elusive # 1 spot in the search engine result pages (SERPs). Search Engine Optimization (SEO) plays a vital role in ensuring that your business gets the best possible search engine ranking, which can lead to increased sales for your online company.
Search engine optimization is the process of modifying web page content and meta-information to improve the search engine ranking of the page. Meta-information includes certain HTML tags (title, heading, emphasized description, text and keyword meta-tags), as well as the internal (links between pages on the same site) and external (links between pages on different sites) link structure of a web site.
Sarasota Search Engine Optimization – http://On-Target-SEO.com- Call Me NOW: 941-584-4755
Keep in mind that a high search engine rank will produce a measurable increase in traffic only if there is significant marketplace interest in taupe widgets and your web site appears in the first thirty search engine results.
If there is very little demand for taupe widgets, search engine optimization is not going to produce measurable results. The # 1 spot in search engine result pages is not particularly impressive if only two people search for “taupe widgets” each month.
Role of Keywords in Search Engine Optimization.
Keywords are phrases or words users provide to search engines to locate information. Search engines examine page content to determine whether a specific page is relevant for a particular search word or phrase. Thus, effective keyword selection is one of the cornerstones of search engine optimization.
Each keyword is characterized by supply (number of search engine result pages) and demand (number of searches). The easiest way to improve search engine rank is to select keywords that have favorable supply-demand characteristics; that is, ones with a relatively high demand and a relatively low supply. It is much more difficult to improve the search engine position of a page on a high supply, competitive keyword.
A potential customer will find your page, quickly discover that you don’t sell any navy widgets, and promptly go elsewhere. In effect, the conversion rate for irrelevant search engine hits is very close to zero.
Search engines use several techniques to detect excessive keyword density, or too many keywords stuffed into very little supporting text, and will reduce the rank accordingly. A page has too many keywords if they interfere with the general flow of the text on a page and appear to be glaringly out of place.
The title tag should contain information that describes the page. Unless you operate a multi-national conglomerate that is already a household name, your company’s name is not a descriptive title. Most search engines use the title tag as the first line of your listing in the search engine result pages. Strive to make your title tag say “click me” to a prospective customer. “Superior taupe widgets – 50 % off every day” is a good page title, while “Ultimate Taupe Widgets, Inc.” is not.
Sarasota Search Engine Optimization (SEO) plays a vital role in ensuring that your business gets the best possible search engine ranking, which can lead to increased sales for your online company.
Search engines examine page content to determine whether a specific page is relevant for a particular search word or phrase. Each keyword is characterized by supply (number of search engine result pages) and demand (number of searches). It is much more difficult to improve the search engine position of a page on a high supply, competitive keyword.
Most search engines use the title tag as the first line of your listing in the search engine result pages.
Sarasota Search Engine Optimization (SEO) plays a vital role in ensuring that your business gets the best possible search engine ranking, which can lead to increased sales for your online company.
Sarasota SEO Company – http://on-target-seo.com
[email protected] Call Me NOW: 941-584-4755
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