PN2: Rob Walch – Enhance Your iTunes Rating, search engine marketing, and Drive Visitors to Your Podcast
Rob Walch is the host of Today in iOS, The Feed, and Podcast 411. He is the VP of Podcasters Relations at Libsyn and the author of the book “Tricks of the Podcasting Masters.
During the show, you’ll learn how to improve iTunes Search Optimation, SEO, and how to drive traffic to your podcast. Find out ways to properly use ID3 tags and the truth about RSS feeds. Listen to the end for Rob’s biggest SEO ninja trick.
Full Show Notes – http://podcastninja.net/rob-walch-itunes-ranking-seo-drive-traffic-podcast/
Rob Walch’s Links:
Podcast411.com – http://podcast411.libsyn.com/
Today in iOS Podcast – https://itunes.apple.com/us/podcast/today-in-ios-podcast-unofficial-ios-iphone-ipad-apple/id252820844?mt=2
The Feed: The Official Libsyn Podcast – https://thefeed.libsyn.com/
Discussed:
Podcast 101: Creating and Hosting an Audio Podcast – https://itunes.apple.com/us/book/podcast101-creating-and-hosting-an-audio-podcast/id498143383?mt=11
094 It’s iTunes Podcasts, Banners and Sponsorship – https://thefeed.libsyn.com/094-its-itunes-podcasts-banners-and-sponsorship
The Art of SEO – Mastering Search Engine Optimization – http://podcastninja.net/artofseo
Rob Walch’s Podcasting Gear:
Blue Yeti Pro – http://podcastninja.net/blueyetipro
My Podcast Gear:
AT2005USB – http://podcastninja.net/atr2005
Pop Filter – http://podcastninja.net/popfilter
Focusrite Scarlett 2i2 – http://podcastninja.net/scarlett2i2
Time Stamps:
01:18 – Living in New York
02:24 – Why Rob Walch started podcasting
03:50 – How to start a podcast
05:12 – Libsyn, Blubrry, and Podbean
06:57 – ID3 tagging your audio
08:23 – Optimizing RSS feeds
09:10 – Duplicating content
10:43 – iTunes Search Optimization
14:06 – Marketing outside of iTunes
16:14 – Personalized podcast app
18:28 – Transcribing your podcast
20:35 – Driving traffic to your podcast
22:26 – Biggest SEO tip
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