In a nutshell, there are three main aspects that determine your website search engine rankings:
Backlink profile – the other sites that are linking to your site should be relative and of high quality;
Keywords and content – you should rank for the right keywords for your audience and create long-form content;
Site speed – your website should be fast, easy to navigate, and responsive on both desktop and mobile.
These are the three major areas you need to focus on if your goal is to improve your search engine rankings.
If you have any more questions on SEO, leave a comment below.
โ Evan.
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