How one can enhance search engine marketing with key phrases | lynda.com tutorial

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In a fast-paced, dynamic field such as SEO, it is crucial to stay well-informed. Even seasoned SEO experts understand the need to keep on learning lest they become obsolete. Emerging trends. Algorithmic changes. Technological advancements. These are some of the few things every SEO professional should be watching out for. But if you haven’t been keeping an eye on these for whatever reason, don’t worry. We’ve got your covered.

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How one can enhance search engine marketing with key phrases | lynda.com tutorial

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This online marketing tutorial explores the best practices for improving SEO using keywords throughout the body text, header tags, and more. Watch more at http://www.lynda.com/Excel-2010-tutorials/Financial-Functions-in-Depth/83199-2.html?utm_medium=viral&utm_source=youtube&utm_campaign=videoupload-82409-0401

This specific tutorial is just a single movie from chapter four of the Analyzing Your Web Site to Improve SEO course presented by lynda.com author Peter Kent. The complete Analyzing Your Web Site to Improve SEO course has a total duration of 1 hour and 26 minutes, and offers a consultant’s take on how to analyze each component of you web site—from keywords to content to code—and determine what improvements are necessary to become more visible to search engines like Yahoo, Bing, and Google

Analyzing Your Web Site to Improve SEO table of contents:

Introduction
1. Getting to Know SEO
2. Preparing to Optimize Your Site
3. Building the Optimization Foundation
4. Working with Outward-Facing Components
5. Coordinating with the Outside World
Conclusion

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