Were your rankings hurt by a recent Google update? What are the first things you should look at to increase your lost rankings? Have you considered the possibility that your content/search intent/functionality is not as good a match for a search query as it could be? Objectively speaking, are the sites gaining in rank better in design, content, or do they fit a different “job to be done” than your page(s) which lost rankings? Odds are, the Google update is not a “penalty” against you, but a readjustment of rankings to better fit what people are looking for.
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