Google AdWords is now Google Ads. Click here to learn more about our new advertising brand:
blog.google/technology/ads/new-advertising-brands/
Since you want to reach people across the web who might be interested in your products/services, we recommend using the Display Network only campaign type. Learn how this campaign type works and how to choose it in AdWords.
Links:
Go to Display Network getting started guide
https://support.google.com/adwords/answer/2580399?utm_source=YouTube&utm_medium=video_path2&utm_campaign=Step_3c
Continue to Step 4: Select the geographic locations where you want your ad to show
source