Analyzing Your Web site To Enhance Search engine marketing

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Analyzing Your Web site To Enhance Search engine marketing

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Analyzing Your Website to Improve SEO:
In this course, search engine optimization (SEO) expert Trainer Tanzil walks step-by-step through the process of reviewing the content and markup of an existing web site to improve its ranking in search engine results. This course offers a consultantโ€™s take on how to analyze each componentโ€”from keywords to content to codeโ€”and determine what improvements are necessary to become more visible to search engines like Yahoo!, Bing, and Google.

Topics include:
โ€“ Understanding why indexing is important
โ€“ Using the Google AdWords Keyword Tool
โ€“ Dealing with frames, iframes, and popups
โ€“ Working with SEO-friendly URLs
โ€“ Using meta tags
โ€“ Clearing source code clutter
โ€“ Building links within the site
โ€“ Working with Google+
โ€“ Reviewing page content
โ€“ Building and submitting an HTML and XML sitemap
โ€“ Garnering links outside the site

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