In a fast-paced, dynamic field such as SEO, it is crucial to stay well-informed. Even seasoned SEO experts understand the need to keep on learning lest they become obsolete. Emerging trends. Algorithmic changes. Technological advancements. These are some of the few things every SEO professional should be watching out for. But if you haven’t been keeping an eye on these for whatever reason, don’t worry. We’ve got your covered.
More and more, online marketers are using buyer personas -- fictitious characters that reflect various user types within their target demographic- to effectively reach new and existing customers. Similar to a marketing persona, creating a… Read More...