http://bit.ly/1i0DEbM Internal link building is one of the easiest ways to create inbound links to your site or blog. Creating links between key pages on your website will help you promote your content more effectively and get higher rankings in search engines. A good internal linking structure will improve your conversion rate as well.
When a website is indexed for the first time, the search engines only register the first pages. Internal link building, which is often overlooked, plays a key role in search engine optimization. By using them properly, you can help pages rank better for specific keywords. Statistics indicate that Internet users are more likely to click on contextual links.
The first step in building internal links is to improve your site navigation. Create a sub navigation menu that includes categories. Use text links instead of image links. Search engines do not read images. Use a CSS dynamic menu to increase the usability of your website. Include breadcrumb navigation. Breadcrumbs help search engine spiders keep oriented.
Use relevant keywords to describe your categories. Add a site map to your website. A site map will help both human visitors and search engines find specific pages and categories without going through all the navigation to find what they want. Make a list of each page in your main navigation. If you are constantly creating pages for special deals, set up one page instead and update it on a regular basis.
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