Be taught search engine marketing Tutorial: How HubSpot Makes use of Running a blog to Rank #1 on Google
Watch this full SEO tutorial for free in HubSpot Academy: https://bit.ly/2JOe0tU
This lesson will showcase what you’ll learn about SEO for Google, including the three major things HubSpot has done to increase our rank in search and dramatically increase organic traffic using our blog.
How does HubSpot use blogging to rank #1 on Google? Here at HubSpot, blogging is our primary source of traffic. In fact, a SIGNIFICANT percentage of HubSpot customers first stumbled upon our brand and our website through our blog – usually by searching for something on Google and clicking on one of our blog posts.
Why is this true? After ALL these years, how can our BLOG still be a top source of business? And how can YOU use blogging to increase YOUR traffic, leads, and customers, too?
To understand how HubSpot uses blogging to rank in search, we have to first understand how blogging helps ANYONE rank in search. Here’s the gist of it: Blogging on topics that are relevant to your business will do two things: It will help you build RELEVANCE, helping you rank for MORE search queries. And, it will help you build AUTHORITY on those topics, helping you rank HIGHER in search engines.
Think about it this way: Every time you publish a new blog post, you’re adding ONE MORE indexed page to your website. This translates to one more opportunity to show up in search engines and drive organic traffic to your website. It’s also one more cue to Google and other search engines that your website is active – and that they should be checking in frequently to see what new content to surface.
Blogging ALSO works well with social media to improve your SEO. Every time you write a blog post, you’re creating content that people naturally want to share on social networks like Facebook, Twitter, and LinkedIn, which can then boost your SEO ranking – not to mention helps expose your business to a new audience that may not know you yet.
Our blogging team at HubSpot does a whole lot of work behind the scenes to help improve our blog posts’ chances of ranking high in search. But there are three MAJOR things we do that have led to our biggest SEO improvements that we want to share with you. These three things are: building topical relevance; optimizing existing blog posts using a process called “historical optimization”; and optimizing featured snippets.
Let’s talk through how our team at HubSpot uses these three tactics to improve our search ranking, and how YOU can use them to improve your own search ranking – no matter how many – or how few – blog posts you’ve published.
Featured Expert:
Matthew Howells-Barby | Director of Acquisition at HubSpot
Matthew Howells-Barby is Director of Acquisition on HubSpot’s marketing team, and HubSpot’s in-house SEO expert. He is an award-winning digital marketing consultant, specializing in developing growth strategies for businesses of all sizes. He is also a regular columnist for a number of marketing publications, including Moz, Marketing Land, and Search Engine Journal.
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