Checking a website's backlinks, hyperlink textual content, and area authority

Part of our post “Have I Been Hit with a Penalty by Google?”, A.K.A. “Why has my site’s ranking in Google dropped dramatically?”:
http://conversioninsights.net/check-google-ranking-penalty

This video shows me using Open Site Explorer to check the source of the backlinks to a site, along with the link text used. OSE also gives the site’s domain authority, so I use the Moz Toolbar’s “SERP Overlay” to check this against competitors for a particular relevant search phrase.

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