In this webinar, Tristam Jarman, Adam Chronister, and Kristen Vaughn look at what should be in your SEO toolbox. Accessing critical information, which is free! Learn about Google Analytics and Google Search Console setup and where and what to look for to help you improve your SEO for free.
0:00 Webinar starts
3:50 Introductions
7:40 Webinar Agenda: Getting Value from Google Analytics
9:43 Google Analytics Demo Account: Understanding the Basics of GA
14:47 Google Analytics Account Checks
22:33 Goals and Marketing Funnels in Google Analytics
27:00 The ABC Model & Marketing Data in Google Analytics
32:19 Google Analytics Acquisition Reports
39:32 The Added Value of Website Heatmap Tools
42:04 Unlocking Organic Keyword Data for Google Analytics
44:56 Google Search Console Overview
48:24 Website Speed Improvements and Site Search
52:16 Using Annotations Well in Google Analytics
54:03 Filtering Out IP Addresses for Remote Teams
57:23 Google Analytics Ownership Issues
Slides → https://www.semrush.com/webinars/build-your-seo-toolbox-reveal-free-traffic-boosting-data/
🌟 SEMrush provides huge amounts of incredible free resources and education for
digital marketers. SEMrush is an all-in-one marketing suite for digital marketing
professionals, helping them with SEO, PPC, Social Media, and Content & PR.
SEMrush Blog ► https://www.semrush.com/blog/
Buy SEMrush ► https://www.semrush.com/prices/
#SEO #SEOToolbox #GoogleAnalytics
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