One of main ways you optimize your SEO is with great content. Creating content that adds value will cause your site to be the go-to place for information in your industry. In your content, you need to provide the answers to the questions your audience is asking, and it needs to be in an easily digestible format. That doesn’t mean that every piece of content must be a short-form video, but if you’re writing a blog, break the information into steps, bullet points and include some images to help the consumer grab the idea and get the information quickly.
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