More can be found on: http://www.lunavega.net/2014/10/vd-20-e-commerce-tips-boost-holiday-sales/
Here are a few tips to make the most of the holiday shopping season:
1. Go Mobile – most holiday shoppers are shopping on their mobile devices, even when they’re at home! This means it is more important than ever to have a mobile optimized site.
2. Invest in mobile ads – You can purchase http://www.google.com/ads/shopping/ to show up in the product ads section of Google search results. Your ad will appear with your product image, price and a link to your site.
3. Include Buy Now Option in Instagram – individuals are more likely to interact with brands on Instagram than on other social networks. Apps like http://www.Soldsie.com and http://www.curalate.com/solutions/like2buy/ are changing the game though, allowing users to make purchases right from their Instagram feeds.
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