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Do you ever feel like you’ve hit a ceiling with how many readers you’re getting to your blog, or worse like you’re publishing into a void? It can be frustrating to do all the hard work of creating and running a blog, only to wonder what you’re doing wrong. Not to worry — we’ll share lots of tips on how to increase blog traffic, explain some problems that can cause low readership, and offer solutions for how to get more blog traffic.
To help you get started, we have put together 13 steps instructing you on how to get and increase blog traffic.
1. Promote your blog on social media.
Start by integrating your blog content into your social media presence. Create a social media calendar to schedule when content gets shared, and include blog posts as a key component.
2. Add sharing icons to your blog.
You can test different widgets to see which sharing icons you like best, but it’s important to have at least one set of icons that audiences can easily use to share your content.
3. Find your niche.
People like it when you keep it simple. They want to know exactly what they are getting themselves into when they come to your blog. Remember, the goal is to attract readers who are interested in something and keep them coming back. Your niche can be a little broad, but don’t make it too broad. Also, don’t draw in readers with your niche and jump to a new one without warning.
4. Take SEO tips from the pros.
If you want to increase your search engine traffic and get your blog noticed, use a keyword planner tool to help identify the words and phrases your target blog readers will enter into a search engine to find content like yours. By targeting specific keywords, you might be able to increase your rankings for particular search terms and increase blog traffic.
5. Publish consistently.
People like consistency. They want to know that if you tell them new posts will be available every Monday, Wednesday and Friday, new posts are indeed available every Monday, Wednesday and Friday.
6. Turn readers into subscribers.
Instead of hoping your page gets noticed on social media or for readers to naturally return to your blog regularly, encourage site visitors to become subscribers and send them emails with new posts, throwback content they might have missed and blog updates.
7. Find the right cadence.
Keep your readers coming back, with genuine interest, by spreading compelling content out over several posts. Draw it out into sizable chunks, enticing your readers to return again and again.
8. Invite industry experts to collaborate on content.
Collaboration helps expose your blog to new audiences who have never heard of your brand before. Consider asking other bloggers in your niche to write a guest post for you and then promote it on their social media channels.
9. Balance content and ads.
Yes, monetizing a blog can be really important — just don’t lose sight of your actual content in all the advertisements.
10. Monitor load times.
Keep close tabs on your page load times. About 40% of people will abandon a website if it takes more than 3 seconds to load. The majority of issues that cause a website to move a glacial pace are easily fixable with page optimization techniques and basic server configuration.
11. Make it easy for journalists to contact you.
Your contact information should be easy to find here. Showcase testimonials or other social proof to build credibility. Include links to a media kit with everything a journalist might need to feature you/your blog.
12. Replicate your successes.
Take note of what works well on your blog and what falls flat, and then replicate your successes.
You might not hit it out of the park a second time, but, as they say, if it ain’t broke, don’t fix it.
13. Track which marketing tactics work best.
As you promote your website on social media and grow your audience through newsletters and collaboration, track your performance goals and work to achieve them. Set milestones for increasing your followers every month or quarter, and work to promote your blog until you reach them.
Increasing traffic to your website is mostly about ensuring you’re contributing value to your readers and boosting your visibility.
The Journey is what everyday entrepreneurs, like you, need to follow in the pursuit of online success. Our experienced GoDaddy Guides are here to take you through all the steps, both big and small, that you encounter every day.
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