Reviews may be more important to your SEO efforts than you ever thought. Even more important than credentials 
. Donโt get us wrong though, credentials are still great and should be up on your site, however, the question you should be asking yourself today isโฆ
How does your about me/us page look compared to your testimonials/ review page?
Your review page is vital these-days but knowing how to respond properly to both good and bad reviews is even more important!
But donโt just take our word for it, check out this study if youโre curious.
A study of over a million review site transactions and a survey of over 12,000 consumers may show that licensing credentials matter less than ratings and reviews.
The research was conducted by an MIT researcher. The goal was to identify if licensing laws result in a measurable increase in consumer satisfaction versus transactions in areas with less restrictive licensing requirements.
The study was conducted on a home improvement recommendation site and with a survey of over 12,000 consumers who had recently contracted home improvement services.
If youโd like to read the full story click here
You could argue that in todays environment reviews will hold even more importance as consumers buying choices could be limited for a long period of time.
Action Points
Put something in place on your website or your email list to ensure youโre capturing reviews or testimonials
Build up templates for review responses to help streamline that system for you and your business.
Explore new creative ways to capture new genuine reviews as the language is more important that the star rating!
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