Enhance your Visibility | SEM – search engine marketing Finest Practices-Monitoring-Evaluation – Ηλίας Τσαλδάρης
The difference between SEO and SEM is simply that Search Engine Optimization is part of Search engine marketing or Search marketing as it is widely known. Both processes aim in increasing visibility in search engines.
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Slides: https://speakerdeck.com/wpgr/seo-best-practices-and-monitoring-analysis-wordcamp-athens-2016
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