Four Native search engine marketing Advertising and marketing Tricks to Construct Your Contracting Enterprise
If youโre a local contractor or home improvement specialist and want more customers and phone calls, but are tired of spending money on ads or billboards.
Let me show you how to get free traffic using these local SEO marketing strategies to rank on Google and get more customers!
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If you need help growing your business check out my ad agency Singer Marketing https://SingerMarketing.com/
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You donโt need to spend a ton of money with advertising and marketing agenciesโฆ you can do it yourself for FREE.
Hey everyone, Iโm Brian Singer, and I help Contractors get more business with digital marketing.
Today, iโm gonna show you how you can rank your website in Google and do SEO for Home Improvement Contractors.
Step 1
The first thing you need to know about is Google My Business.
Google My Business allows you to submit your local contracting business to Google, Itโs where youโre putting in your company name, your address, your phone number.
Once youโre listed in there, you have a chance to rank in the localized pack.
The localized paclโฆ or sometimes its called the map pack, is whenever you search for, letโs say, a plumber on your mobile phone, youโre getting all these localized listings.
Thatโs a localized map pack. And you want to be in there because if youโre in there, youโre going to get more business.
Step 2
The next thing you want to do for local SEO is get the reviews. When you get reviews, youโre going to rank higher. So the more people that say youโre amazing and that you have a good service, the better off youโre going to be.
So whenever you do a job, tell people, โHey, rate us on Google. โLeave a review. โLeave a rating.โ And youโll find a lot of people will. Everyone these days is focusing on Yelp reviews.
Yeah, thereโs nothing wrong with Yelp, but why not also focus on Google?
Because that allows you to rank higher.
Step 3
The next thing you want to do is make sure you include your address, the name of your business, and the phone number on the contact page of your website.. .
By doing that, when people are doing local searching in Google, youโre much more likely to pop up.
Step 4
The next tip for local SEO is if your website is running on WordPress, use the Yoast SEO plugin. Itโll optimize your website without you even being technical. You donโt need to pay an agency thousands of dollars.
You donโt have to pay a marketing agency. If youโre a local home services business, like a plumber, handyman or roofing contractor, just go out there, use the Yoast SEO plugin on your WordPress site, and itโll pretty much optimize most of the things you need on your website.
If youโre not running WordPress, then thatโs fine. You can just go in the dashboard of your site, if youโre using wix or squarespaceโฆ , adjust your title tags to include your keywords, your meta description to include your keywords and make sure you include the keywords youโre trying to rank for within the text and pages of your website.
If you not using keywords, how will Google know what to rank you for?
If you donโt have enough keywords Then youโll want to create more content.
So if youโre a garage door installer, and you want to boost your local SEO, you want to write content about garage doors, and broken springs, and what to do if your door comes off the trackโฆ anything that would be helpful for a person searching for Garage door repairโฆ
If your a HVAC contractor, write content about changing the filters, keeping your ducts clean, or how to adjust the thermostat for energy efficiencyโฆ and that kind of thingโฆ
I understand youโre not in the business of teaching people how to fix their garage door or their furnaceโฆ, but by writing all this content about garage doorsโฆ and all these kind of articles, youโre more likely to rank for all the garage door terms within your city.
And last but not least, to build your local SEO sign up for Google Search Console. Within Google Search Console, you can find out what issues Google has with your site, what errors theyโre finding. You can submit your sitemap.
If youโre using a tool the Yoast SEO, then the sitemap will already be created for youโฆ
If you donโt have a sitemap, just go and create an XML sitemap. If you Google it, thereโs a lot of free tools out there that create sitemaps for you. And you can specify which location your business is doing business in.
If you liked this video, please consider sharing it and leaving a comment down below..
Also, reach out to me and let me know what other types of things youโd like help with to grow your business and get more customers.
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