Google Advert Rank - What's it and the right way to enhance it?

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Google Advert Rank – What’s it and the right way to enhance it?

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I get a lot of questions like:

How much Google Ads Cost?
How can my ad appear on the top of the search results on Google?
What determines which advertiser takes the top result on Google?
How Google ranks different ads?
Why if there is no competition for my keyword I still have to pay?
In this video I cover what is Ad Rank and which parts of the rank you can control and which you can’t; how to improve your Ad Rank.

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Also check my video about Quality Score https://youtu.be/GPmC7irnjDc
and Optimisation score: https://youtu.be/O-CxdvHU55A

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