PowerPoint deck available here: https://bitly.com/MeycRl
PCG Digital Marketing Chief SEO Strategist Matthew O’Such @mdosuch @pcgdigital @automotiveseo discusses the new changes to Google search results with the Penguin update:
– Minimizing the negative SERP impact of “bad links”
– Increasing the use of “good links”
– Content creation and syndication
– Increased social interaction
– Use of multimedia content and engagement
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