Google + to spice up search engine rankings | Advertising and marketing in a minute | Advertising and marketing for Newbies

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Google + to boost search engine rankings

A desirable search engine ranking truly is an asset for an
internet-based business. The majority of traffic that is directed
to websites comes through the search engines. Experts say that
people using the search engines to find products, services or
information rarely ever browse past the first three pages of the
search engine results, so getting a search engine ranking within
the first three pages is highly recommended for successful use of
the search engines to drive traffic to your website.

While it is evident that a good search engine ranking is
desirable and necessary, the question that most website owners
have is in regard to how to achieve top search engine ranking and
even more so, how to maintain it. Before we get into the nuts and
bolts of achieving and maintaining a good search engine ranking,
let me explain how the search engines work and what options you
have for getting your website search engine ranking into the top
spots of search engine results.

First off, there are different kinds of search engines. There are
the major search engines – Google, Yahoo!, MSN and others. Then
there are secondary search engines that draw results from the
major search engines. There are also specialty search engines,
directories and portals that are similar to the other search
engines but are generally geared toward a specific topic or
industry. Google is the leading search engine because it is the
most widely used, so I definitely recommend getting a search
engine ranking in Google if you possibly can. Google + is an amazing platform to post your content. Google gives presidence to anything placed on this site. Pssst…a little secret. Google owns google+!

The major search engines are often referred as crawlers, spiders
or bots because they use a technology that “crawls” the web
looking for websites that are relevant to the search terms used
by people surfing the net for information, products and services.
They use algorithms which is nothing more than a set of rules
that determines the relevance and quality of a website when
giving it a search engine ranking.

Like I said before, the search engines change their search engine
ranking rules frequently, so there is no “set in stone” method
for achieving a great search engine ranking. The things that tend
to remain constant in the determinations of search engine ranking
include the use of relevant keywords and keyword phrases,
relevant content, link popularity and link relevancy. By using
search engine optimization techniques that focus on these
constant variables, it is sometimes possible to achieve top
search engine ranking organically – which means that your website
gets ranked naturally through the search engines’ page ranking
process without you having to pay to get a search engine ranking
that is desirable.

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