Categories: SEO

How Did Wego Enhance its Cell Conversion by 95% (AMP Case Research)



How Did Wego Improve its Mobile Conversion by 95%

Wego.com is one of the largest travel brands in the Middle East and Asia Pacific, with headquarters in Dubai and Singapore.

They cater to the markets where the mobile network is usually unstable and slow.

The major challenge for WEGO was low Website speed especially on mobile.

It was hard for their customers to search and book flights, hotels etc due to the slow mobile website.

Wego used a Combination of two technologies primarily AMP AKA Accelerated Mobile Pages and PWA AKA Progressive Web APP to get the desired results.

Important SEO Landing Pages were built using AMP technology For Eg Page like Cheap Flight to Dubai, Cheap Flights to Hong Kong etc we created in AMP.

For improving user experience and engagement Wego Team also Utilized Progressive Web App Technology

After Implementing AMP, the Brand benefitted in primarily three ways

Conversion rate to partner sites increased by 95 % and
Search to conversion rate increased by 49% and
Page Load time on mobile web improved drastically from 11 seconds to less than 1 second

But What is AMP ?

In Simple Words the AMP technology lets you create mobile optimized, faster versions of your website to improve user experience especially on mobile devices.

AMP pages are prioritized by Google in Search Results since they are optimized for Speed which is an important running factor.

According to the AMP official website Ecommerce brands, News Portals, and even nonprofits have benefited by implementing AMP.

After implementing AMP correctly, you can see considerable improvement in pages per session, session duration, time on site.

Additionally AMP also helps to boost your CTR in Google and lower bounce rate.

Still have questions, do drop a comment.

Hope that was worth your time.

If you found these tips useful please like it and share it.

Want your website to perform well in Google? contact us for a Free SEO Audit Report today.

This is Rohit Vedantwar, co-founder and CEO @ supramind digital.

Thank You

source

Supramind Solutions

Share
Published by
Supramind Solutions

Recent Posts

Current Betting Odds for US Presidential Candidates

Before we get into the nitty-gritty of current odds, it's important to have a basic…

2 days ago

En Guide till Olicensierade Casinon för Svenska Spelare

I Sverige har intresset för olicensierade casinon ökat kraftigt under de senaste åren. Dessa casinon,…

4 months ago

Top rated 5 Angkasa168 Games You have to Try

Are you looking for the ultimate video gaming experience? Look no further than Angkasa168! Reputed…

5 months ago

The way to select a Gacor Slot Internet site

Are you ready to dive into your world of online slots, although unsure where to…

5 months ago

The way to Access Your 66 Lotto Demo

Welcome, lottery aficionados! You've likely heard often the buzz around the 66 Lotto and are…

6 months ago

How to Choose a Portland Construction Company

Before you start reaching out to potential contractors, take a moment to define what you…

6 months ago