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Search Engine Optimization Expectations
The search engine optimization industry is constantly changing and evolving. With what Google has done in updates to their algorithm, it has killed off a lot of traditional SEO practices. There are new ways to work with optimization online that are more popular now. Even those with extensive knowledge in website optimization will face new challenges in the future.
Trends expected to shape SEO in 2018 First, count on many of the changes that appeared in 2014 continuing to change and get even better. They’ll lead to better opitimization for those fine-tuning their marketing practices.
Mobile Optimization: Its Importance, And How It Will Continue Growing
There are some companies that still have nor understood the significance of mobile optimization. Their websites are unlikely to gain higher positions on search results pages.
Four out of five US consumers are using their smart phones in order to shop on the Web. In 2014, the number of people browsing on their mobile phones has surpassed desktop usage. The growing number of numerous personal computing devices such as tablets also contributes to this. There is a very good chance that 2018 will be a year where mobile design takes over.
Pages that are responsive and load quickly on mobile devices are the core of mobile website optimization. Considering one of the most significant factors that determine successful SEO is the visitor’s experience, it is crucial to make sure that the mobile website functions perfectly.
Use of Keywords Still Losing Relevance
Not too long ago, keywords meant a lot about writing content online. Little by little, however, they have lost most of their significance.
The online user or viewer experience will once again take center stage as emphasis shifts to quality content and building an online reputation. Keyword density is also not a determining factor anymore. Now the quality, quantity, and frequency of content updates are the figures to maximize.
It is true that internet users and want to establish relationship with brands and website. Producing high quality content is one of the easiest way to start building those relationships. It must be content that makes sense, draws in the reader, and leaves them wanting more. When people spend more time on a website while they explore what it has to offer, it will benefit a site’s search engine ranking.
Growth of Multimedia Content
While text is still important, multimedia content is increasing in popularity.
Today’s audience wants everything quickly, preferable in bite sized chunks. Thus, many people prefer to watch video’s, check out infographics or watch slideshows.
Boosting user engagement through this medium is a great opportunity. Another benefit of multimedia content is it’s tendency to go viral, easily. More than anything else, videos are shared on social networks very rapidly. The likes and shares that you get contribute to the effectiveness of your search engine optimization efforts.
If a marketing or SEO expert is not using the full spectrum of multimedia content yet, 2018 will be a great time to try. Using this approach will see a significant improvement in overall traffic and search engine rankings.
The world of SEO is evolving to place increasing importance on high quality content and visitor experience and engagement. In the months and years to come, it’s going to be websites that are genuinely helpful to their users that get the best rankings on the search engines. Increasing numbers of people are getting access to the internet every day, so the number of individuals looking for information online is going to continue growing for years to come. Keeping up with the changes in the world of SEO will be key to having an interested audience and maintaining a strong online presence.
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