Old outdated content damages Google ranking.
Deleting old, bad or unranked pages will improve your website. If you have old content that’s isn’t great – it’s no value to your visitors. Google likes good, useful content so can penalise for bad content.
The solution – either delete it or update it. You should be reviewing your old content on a regular basis to ensure it is still current and useful to your site visitors.
It can be better to update old content instead of writing brand new content. Old pages have some value as they will have age authority. If you can add more value or page juice to that page it can improve your ranking dramatically. – And its easier than working on new content.
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