How you can Measure (and Enhance) Your Digital Advertising and marketing ROI

Get Your FREE The Beginners Guide to SEO

In a fast-paced, dynamic field such as SEO, it is crucial to stay well-informed. Even seasoned SEO experts understand the need to keep on learning lest they become obsolete. Emerging trends. Algorithmic changes. Technological advancements. These are some of the few things every SEO professional should be watching out for. But if you haven’t been keeping an eye on these for whatever reason, don’t worry. We’ve got your covered.

Download Now

How you can Measure (and Enhance) Your Digital Advertising and marketing ROI


Put on your thinking cap because this episode involves some maths.——— Get a Free Marketing Review ➡️

Join us as Head Ninja Tim provides a quick overview of how to measure and improve your digital marketing return on investment (ROI) across all your digital channels.

We’re also showing you a live client example to walk you through some critical ROI metrics that you should be tracking right now and how you can make smarter decisions based on your ROI performance.

Whether you’re running an eCommerce store or generating leads for a services firm, this episode should help you understand the relationship between your marketing spend and revenue.

⏲ Timestamps
00:00 — Introduction
04:20 — Setting up Google Analytics
04:51 — Metrics to consider
04:59 — AOV formula
05:29 — ALV formula
06:51 — Marketing ROI formula
10:29 — Marketing ROI per channel
16:00 — Return on ad spend (ROAS)
18:32 — Organic search ROI
23:18 — Maximum cost-per-acquisition (CPA max)
26:12 — Attribution models
31:33 — Actionable takeaways

Resources and Links
Follow Tim at LinkedIn

Google Analytics

🎥 Enjoyed This Video? You’ll Love These Too

📈 How to Easily Increase Online Sales for a Small Business

🛒 6 Tips to Increase Your eCommerce Sales (2021)

🩹 15 Fast Ways to Increase Your eCommerce Sales

🥇 How To Outrank High Authority Competitor Websites

👷‍♀️ How To Reverse Engineer Your Competitor’s SEO

🔑 How to Choose the Right Keywords for SEO

📄 How To Get Featured Snippets on Google

🏃‍♀️ 5 Fast Ways to Increase Organic Traffic

🔎 How to Spy on Your Competitors’ Digital Marketing Campaigns

📈 5 Ways To Increase Your Website’s Leads and Sales

🚫 Why Your Website Is Getting No Sales

5️⃣ How To Create a Digital Marketing Strategy in 5 Steps

🔗 How To Build Links When You Have No Money

📝 5 Ways To Write Blogs for Boring Businesses

🔍 Get a Free Marketing Review

Are you struggling to get traffic to your website?
Are you struggling to convert your traffic into leads and sales?
We’re here to help.

Get a FREE review of your website and marketing from our agency, the authors of the bestselling book, “How To Get To The Top of Google”

🆓 Try SEMrush for Free (Exclusive to Fans of Exposure Ninja)

Visit the link below to try SEMrush — our favourite SEO tool — for free

🎤 Listen To Our Podcast


👂 Never Miss Our Tips and Tricks


📧 Get in Touch

Have a question for our team?
Have a subject you’d like covered?

Email us at

👋 Who Are Exposure Ninja?

Exposure Ninja is a full-service digital marketing agency offering search engine optimisation (SEO), content marketing, PPC (Google Ads and Facebook Ads), influencer outreach, and website design and development.

#ExposureNinja #MeasuringMarketingROI #DigitalMarketingROI