Hyperlink Constructing Marketing campaign | Lesson 7/7 | SEMrush Academy

Watch our latest video: How to Go Viral on Quora https://bit.ly/ViralOnQuora1

In this lesson, you will learn what a link building campaign actually is and what it’s comprised of.
Watch the full course for free: http://bit.ly/2QRYtOE

1:08 Set goals to feel accomplishment
1:38 Setting timelines
2:00 Link Building Campaign process
2:30 Measure the performance of the previous campaign during the current campaign
2:47 SEMrush Link Building Tool
3:04 Creating a spreadsheet listing link opportunities
4:52 Organize your list based on the tactics you’ll be using to acquire the backlinks
5:18 Find “free” links that you can acquire without any effort
6:21 Communicate like a real person when outreaching for links
6:39 Sell on the value you are providing for users
6:58 Be prepared to help them set up the backlink
7:07 Follow up to show that you are a real person
7:35 Use no reply as an opportunity
7:58 Scrub your list of potential links and update it
8:20 Lists of opportunities of your next link building campaign

✹ ✹ ✹ ✹ ✹ ✹ ✹ ✹ ✹ ✹ ✹ ✹ ✹ ✹ ✹ ✹ ✹ ✹ ✹ ✹ ✹ ✹ ✹ ✹ ✹
You might find it useful:

Apply your newly acquired knowledge by practicing with SEMrush and build up your real-world skills.
Go to Link Building Tool:
➠ https://bit.ly/2WGCBIB
Go to Backlink Audit:
➠ https://bit.ly/3g296Ze

Learn how to really maximise your link building efforts with SEMrush tools in our free course:
➠ https://bit.ly/2TfZmkw
✹ ✹ ✹ ✹ ✹ ✹ ✹ ✹ ✹ ✹ ✹ ✹ ✹ ✹ ✹ ✹ ✹ ✹ ✹ ✹ ✹ ✹ ✹ ✹ ✹

Here’s where we tie together everything else I’ve talked about in the past lessons.

You start with your link profile, add in your link research and competitive research, add those to your link building tactics, and when you mix them all together with a little or a lot of effort, you end up with some awesome links!

You’ve got to be sure to set goals – you could build links forever, and really go down the rabbit hole. If you set a goal, it’s much easier to feel like you’ve accomplished something – not only will you have a sense of completion, you’ll have something measurable.

I like to set a timeline for a link building campaign, with a second timeline for measuring the results. You can set any timeline that works for your business, we typically pace a campaign to last two to three months.

You spend the first half of the campaign doing your research, uncovering new opportunities for potential links. Once you know which links you’re going after, you do your outreach and go get them. Once the campaign is finished, you scrub your list of opportunities, removing the links you acquired and any that are no longer opportunities, and then you start your next campaign with the updated list.

During each campaign, you measure the performance of the previous campaign. So, for example, if you’re on a 2-month cycle, during your second backlink campaign, you’re also measuring the results of the first campaign. And during the third, you’re measuring the second – and so on.

I also note the timing of the link – is it a permanent link, or is it on a page that gets refreshed every year? I record the authority of each link, as well as a note on whether it’s a local link or an industry-relevant link.

Finally, I list the contact information of the person we’d need to talk to in order to acquire the link. Finding the right person to talk to is the key – if you’ve done link building before, you know how it goes. It saves time to find the right person during your research phase – that way, when you’re ready to get the link, you already know exactly who to call or email and it’s much easier to lock the link in quickly.

You’ll also need to organize your list based on the tactics you’ll be using to acquire the backlinks. If you’ve got awesome content that already exists, then there’s much less effort involved than creating the content for a specific opportunity. When you make a list of your assets, you’ll be able to sort your link opportunities based on which assets might be used versus which opportunities need additional assets.

Once you’ve gone through every opportunity and gotten every link you’re able to get, it’s time to scrub your list. If you got the link, remove it from your list. If you got a no, remove the opportunity from your list but keep a note of any feedback you got from that contact – you can adjust your strategy in the next campaign. If you never got a reply, leave the opportunity in the list, unless there’s another factor that makes it no longer an opportunity.

You should now have a list that includes the opportunities you didn’t pursue, the opportunities you didn’t hear back from, and the opportunities who told you no, but provided feedback. Use this as your base list in the next backlink campaign, adding to it in your research phase.

And then it’s simply rinse and repeat. When one campaign ends, another begins.

#LinkBuilding #LinkManagement #BacklinkManagement #HowToBuildLinks #LinkBuildingCampaign #SEMrushAcademy

source