Impression Share Defined 🤓 Tips on how to Optimise Impressions in Google Adverts

Impression Share Explained 🤓 How to Optimise Impressions in Google Ads

Do you guys use your impression share to optimise and maximize your campaign?

If you don’t you could be missing an opportunity to push your campaign to the limit

Impression share is a metric that tells you how often your ads are showing for your target keywords.

You might think your ads will show every time but it’s likely that your ads aren’t showing for every single search.

In this video, we are going to comprehensively cover the impression share metric and understand

What it is and where you can find it
The meaning of the 2 different types of impression share
How you can optimize your campaigns using impression share data

Remember there are 2 types of impression share

impression share lost to budget

and

impression share lost to rank

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