How to use Google Hotel ads to increase your direct bookings
Google has been growing its influence in the travel sector for more than a decade and has become a powerful tool for hotels to reach more customers. There are lots of ways for hoteliers to use Google to their advantage and, in this video, we shall be talking about how Hotel Ads work.
We shall introduce “cost-per-stay” – a new, commission-based pricing model for hoteliers that uses Google Hotel Ads – and explain how hotels and independent properties can make use of this feature.
We’ll cover what Google Ads are, how they work, how your properties are displayed in the interface, and how they make it easier for your customers to locate your hotel and make a booking.
With Google Hotel Ads, your property is listed on Google’s platform and any OTA can bid for clicks from your brand. Make sure you have a tech partner who can connect you, so you can get direct bookings as well – you can work with a channel manager, booking engine, or your PMS to set up a connection.
We’ll show you how all this works and what you need to get started — like setting up a campaign, specifying a geographical area, and connecting your booking channels to the Ads platform.
We’ll also outline some of the advantages and disadvantages of a commission-based model compared to the click-driven model, as well as examining the advantages of Google over traditional OTAs.
At Hotel-Spider, we help hotels connect with Google and get started with Hotel Ads. Let us know if we can help you – we are looking forward to hearing from you.
with Elisha Schoppig https://www.linkedin.com/in/elisha-schoppig/
Hotel-Spider is a cloud-based online distribution platform with a deep-rooted presence in the hotel technology market. We empower hospitality distribution as we imagine, develop and deploy customer-driven software solutions. Our goal is, to simplify the complex distribution landscape through our systems. Our Hotel-Spider Hospitality Distribution Platform includes booking engine, metasearch (Google, Trivago, Tripadvisor), central reservation system, PMS connectivity, and channel manager. Trust your Swiss specialists to optimize your online sales with an integrated and fully automated approach.
https://www.hotel-spider.com/en/solutions/booking-engine
https://www.hotel-spider.com/en/solutions/channel-manager
https://www.hotel-spider.com/en/solutions/central-reservation-system
https://www.hotel-spider.com/en/solutions/meta
Contact us by email [email protected] or call us +41 22 360 03 70
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Representing the change needed by the fragmented hotel and travel technology landscape, techtalk.travel is a dynamic community of hospitality innovators ranging from hoteliers and hotel owners to industry students and tech providers.
With the power of idea collaboration and shared knowledge with key stakeholders, game-changers and industry influencers we aim to be the go-to resource for neutral hospitality technology content.
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Google’s Influence on Travel | Infographic
https://www.techtalk.travel/post/googles-influence-travel-infographic
Today’s Google and the Future of Travel Booking
https://www.techtalk.travel/post/googles-influence-travel-article
Google’s Influence on Travel
https://www.techtalk.travel/post/googles-influence-on-travel
This Video includes:
Music by
DIMANCHE https://www.youtube.com/channel/UCI4VlRu-Cl_ol4yRiY0TQyw
Carmen María https://www.youtube.com/channel/UCjI0raRWcCyL1DxH98xRjSg
Anno Domini Beats https://www.youtube.com/channel/UC6f69g5rtNFhix–ZY8yAFw
Images and stock footage from shutterstock.com and storyblocks.com
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