Mix model, PR, content material and web optimization to spice up rankings
In this special recording from International Search Summit Barcelona 2018, Johann Godey and Marie Mure-Ravaud from Vistaprint explain how to combine brand, PR, content and SEO to boost search engine rankings.
Watch the full 28-minute recording of their presentation from ISS Barcelona 2018 on Webcertain’s Know-How platform: https://bit.ly/2LJwPgZ
This full presentation will give you insights into how Vistaprint has taken the bull by the horns and is actively preparing the future of SEO with an integrated approach to brand, PR, content and SEO. Areas covered include: how content and PR can serve SEO goals, how to take advantage of ever-evolving SERPS and semantic search with content and PR, and how to build your authority and eventually build your brand. Johann and Marie go through the early learnings, successes and challenges they have faced in preparing their global company for the future.
Want to attend the next International Search Summit Barcelona? Buy your ticket here: https://webcertain.com/issbcn
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