Basics of SEO – Search Engine Optimisation for WordPress
Understand search results (organic vs paid)
SEO versus SEM
Understanding search intent
Keyword research
Ways to improve search engine ranking
Using SEO plugin in WordPress
Presentation slides: https://www.slideshare.net/WordCampSydney/basic-of-search-engine-optimisation
WPTV link: https://wordpress.tv/2018/08/21/nadia-kerr-basics-of-search-engine-optimisation/
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