Native search engine optimisation & Google My Enterprise with Amanda Jordan

Loren & Amanda will jumping into quite a bit of topic matter on local search including:

How has Google My Business changed in the past year?
What are some of the missed opportunities in GMB?
How does the connection between onsite content & GMB visibility work?
How can a brick & mortar effectively track foot traffic back to Google searches?
Click to Collect, is this a local search KPI?
Recommendations for streamlining GMB certification.

Local Search:

Tips for location page optimizations?
What to avoid with local on-site SEO?
Is localized expert content effective and scalable?

Loren Baker is the founder of Search Engine Journal.
– Twitter : https://twitter.com/lorenbaker
– LinkedIn : https://www.linkedin.com/in/lorenbaker/

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