Local SEO by Yoast is a premium add-on for the free WordPress plugin, WordPress SEO by Yoast. This is a must have if your business has a physical location, or multiple locations. It is still great to use if you do not have a physical location, but is more effective if you do. http://www.photographers-seo.com/seo/optimize-your-website/local-seo-wordpress-plugin-for-photographers/
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