One Easy Trick To BOOST Your Google Advertisements Efficiency

We’re here to help! Okay, here it is: to drastically increase your pay per click conversions and Google Ads Performance, just make a Goal in Analytics that triggers when someone visits your Home Page and import it into your Google Ads Account as a Conversion.

BAM! 200-300-2 Million % Conversion increase! Sky’s the limit baby!

Of course, I am joking – this simply increases the STATISTIC amount of conversions, it certainly is not going to help your business.

You’d be surprised how often I have seen this happen, or variations of this, people having Conversions set up on random pages on their website either through accident, or some misguided recommendations, sometimes from Google directly.

If you want to read about the things we talked about, we cover it below!

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At Matter Solutions, we know how to get results, provide first class communication and give you the right advice when you need it.

Strategies to use alongside this video can be found here:

❗ Google Ads Core Theory ❗

❗ What Is Quality Score? ❗

❗ Mobile Search Ads and Conversions ❗
https://mttr.io/2Wudxln

❗ How to Convert Customers with Landing Pages ❗
https://mttr.io/2Lwr8HV

❗ What are Search Ads? ❗
https://mttr.io/2Lx40ZU

At Matter Solutions, we know how to get results, provide first class communication and give you the right advice when you need it.

Find out more!

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https://www.mttr.com.au/

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Transcript:
One simple secret for boosting conversions with Google Ads!

Hi, I’m Sam Fields from Matter Solutions and you’re wondering if this video is legitimately going to give you one simple secret that will help you increase conversions, or if I am a charlatan.

I’m going to have to explain this deeper so you’ll have to stick around and listen to me make bad dad jokes, so get comfortable, hit that subscribe and like button and poise your fingers over the keyboard ready to type c-h-a-c-h-i-n-g in the comments below.

Okay, here it is: to drastically increase your conversions, just make a Goal in Analytics that triggers when someone visits your Home Page and import it into your Google Ads Account as a Conversion.

BAM! 200-300-2 Million % Conversion increase! Sky’s the limit baby!

Of course, I am joking – this simply increases the STATISTIC amount of conversions, it certainly is not going to help your business.

You’d be surprised how often I have seen this happen, or variations of this, people having Conversions set up on random pages on their website either through accident, or some misguided recommendations, sometimes from Google directly.

Sometimes setting up a Goal for views of Key Pages on your website is necessary, I had a client who wanted to show their advertisers that a particular page was regularly visited on their site and wanted a premium for the advertising space, so they made a Goal on that page.

With that client, we didn’t include that Goal in the Conversions for their Google Ads, it was a very specific goal for a very specific purpose and didn’t have anything to do with selling their actual products

So unless the Key page is the Thank You page for someone making a purchase or enquiry, make sure you’re not counting Key page Goals as Conversions in your Google Ads account.

How is this “ONE SIMPLE SECRET” going to help you increase your Conversions? With clear and usable data you are able to make significantly better decisions about where you should be allocating your Budget.

Whether it be a particular Keyword, day of week, time of day, or your Ad Text messaging, knowing which ones are resulting in leads and sales for your business means you can spend more on those while simultaneously spending less on those that aren’t converting.

I’ve done a really cool video on how to do this effectively using what I call Core Theory and utilises the Pareto Principle to ensure you maximise your return on your spend in Google Ads.

I use this “one simple trick” in all my accounts, accurate Conversion tracking ensures you are well informed about the progress of your account. Let me know if you have any questions on how to implement it in the comments below, hit like and subscribe, and I’ll see you next week!

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