138. Direct Traffic: It’s confirmed that Google uses data from Google Chrome to determine how many people visit site (and how often). Sites with lots of direct traffic are likely higher quality sites vs. sites that get very little direct traffic. In fact, the SEMRush study I just cited found a significant correlation between direct traffic and Google rankings.
139. Repeat Traffic: Sites with repeat visitors may get a Google ranking boost.
140. Pogosticking: “Pogosticking” is a special type of bounce. In this case, the user clicks on other search results in an attempt to find the answer to their query.
Results that people Pogostick from may get a significantly rankings drop.
141. Blocked Sites: Google has discontinued this feature in Chrome. However, Panda used this feature as a quality signal. So Google may still use a variation of it.
142. Chrome Bookmarks: We know that Google collects Chrome browser usage data. Pages that get bookmarked in Chrome might get a boost.
143. Number of Comments: Pages with lots of comments may be a signal of user-interaction and quality. In fact, one Googler said comments can help “a lot” with rankings.
144. Dwell Time: Google pays very close attention to “dwell time“: how long people spend on your page when coming from a Google search. This is also sometimes referred to as “long clicks vs short clicks”. In short: Google measures how long Google searchers spend on your page. The longer time spent, the better.
Special Google Algorithm Rules
145. Query Deserves Freshness: Google gives newer pages a boost for certain searches.
146. Query Deserves Diversity: Google may add diversity to a SERP for ambiguous keywords, such as “Ted”, “WWF” or “ruby”.
147. User Browsing History: You’ve probably noticed this yourself: websites that you visit frequently get a SERP boost for your searches.
148. User Search History: Search chain influence search results for later searches. For example, if you search for “reviews” then search for “toasters”, Google is more likely to rank toaster review sites higher in the SERPs.
149. Featured Snippets: According to an SEMRush study, Google chooses Featured Snippets content based on a combination of content length, formatting, page authority and HTTPs usage.
150. Geo Targeting: Google gives preference to sites with a local server IP and country-specific domain name extension.
151. Safe Search: Search results with curse words or adult content won’t appear for people with Safe Search turned on.
152. Google+ Circles: Even though Google+ is soon to be dead, Google still shows higher results for authors and sites that you’ve added to your Google Plus Circles.
153. “YMYL” Keywords: Google has higher content quality standards for “Your Money or Your Life” keywords.
154. DMCA Complaints: Google “downranks” pages with legitimate DMCA complaints.
155. Domain Diversity: The so-called “Bigfoot Update” supposedly added more domains to each SERP page.
156. Transactional Searches: Google sometimes displays different results for shopping-related keywords, like flight searches.
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