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5:12 – Fun Facts about presenters
6:50 – Tommy Griffith start of presentation
8:02 – What to expect from the presentation
9:09 – The Search Framework
10:03 – Search isn’t just Google on your Desktop
10:58 – Being on the first page isn’t enough
11:01 – Click-Through rates for SERP
12:55 – Searcher Intent
15:11 – Digital Asset
15:28 – Digital Medium
16:16 – Optimisation
17:45 – The Nudge
18:55 – Treat your sales funnel like a regular human relationship
22:56 – Premium resources giveaway (Freebies)
30:51 – Ross Tavendale start of presentation
33:00 – Keywords
37:52 – Categorization of Keywords
38:36 – Keyword intent
44:44 – Q+A
Section 1: The Search Framework
Section 2: Keyword Research & Total Addressable Market Sizing
Section 3: Free SOPs To Get Started
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