This is link building in 2013 folks!! I’ve looked at hundreds of back link profiles from sites that HAVE been hit by Penguin or a penalty, and those that haven’t been hit. Want to know what the BIGGEST difference I see is?
Natural anchor text vs. unnatural anchor text.
People will tell you “natural” anchor text is your brand name, or domain name, or “click here” – but they often don’t tell you about the kind I’ll suggest in this video.
This isn’t just a link building technique… it’s an entirely different way to think about acquiring links…
source