#qualityscore #ppc #googleads
In this short video, we get straight to the point in how Quality Score works; diagnosing issues, and how to raise your Quality Scores.
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Timestamps:
0:00 Agenda
0:23 What is the Quality Score?
1:17 Three components of the Quality Score
1:40 How to raise CTR?
3:14 Working with Ad Relevance
4:23 Steps to improve Landing Page Experience
7:03 Determining where to work on Quality Score
9:38 Quality Score workflow
10:45 Recap
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What to learn more on the topic?
► The Ultimate Guide to Google Ads Quality Score: https://adalysis.com/google-ads-quality-score/
► Video: How to Improve Landing Page Experience: https://youtu.be/KbCqIPEJPY8?list=PLqt1b-kL9z9w519QqgOUm2iV-MTdMV5eS
► Visible Quality Score vs Auction Quality Score: https://adalysis.com/blog/visible-quality-score-versus-auction-quality-score/
Quality Score is extremely important for your PPC performance: it determines if your ad can show in a search result. If your ad does show, then Quality Score determines your position and your CPC. By increasing your Quality Score, you can have your ads show more often, increase your position, and decrease your CPC.
Technically speaking, visible Quality Score is a number from 1 to 10 that Google assigns to every search keyword in your account, with 1being the worst and 10 the best.
Quality Score is made up of 3 main components: Expected Click-through Rate, Ad Relevance, and Landing Page Experience. If you want to improve your Quality Score, you have to work on each of these components, first identifying which one is the most important to work on.
See the video to understand the workflow for improving your Quality Score!
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