Technical SEO can help your websites to be easily discovered, crawled, and indexed by search engine bots ๐ค allowing it to show up in the search results. This video will walk you through the most important areas to focus on. ๐Subscribe: https://www.youtube.com/c/Kinsta?sub_confirmation=1
Having a technically healthy website enables search engine bots to find, crawl, and index your site. Technical SEO is the process optimizing your website to make them easily accessible, without confusing or blocking bots. This helps search engines to crawl your pages efficiently, allowing them to rank in the search results, which will bring traffic to your website. Without ranking, there is no organic traffic, so Technical SEO is one of the most important factors when it comes to driving traffic from search engines.
Technical SEO is less about the content of your site and more about its infrastructure. When it comes to your website’s technical improvements, there are several best practices you can follow. This tutorial will walk you through the most important ones.
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๐Timestamps
0:00 Technical Improvements
1:06 Follow Technical SEO Best Practices
2:27 Submit Your Site to Search Engines
3:08 Improve SERP Click-Through Rates (with GSC Data)
3:56 Fix Lost โLink Juiceโ on 404 Pages
4:46 Boost Authority with Internal Links
5:16 Make Sure Your Site is Responsive
5:50 Enhance SERP Appearance with Schema
6:22 Make Sure Your Site is Fast
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๐Other useful guides on WordPress Technical Improvements
For more information on technical improvements in your site’s SEO, check out our blog post:
โบ https://kinsta.com/blog/how-to-drive-traffic-to-your-website/#technical-improvements
๐คOptimize your Robots.txt file:
โบ https://kinsta.com/blog/wordpress-robots-txt/
๐ธ๏ธLogical site structure and website navigation:
โบ https://kinsta.com/blog/website-navigation/
๐Use breadcrumbs to improve UX:
โบ https://kinsta.com/blog/wordpress-breadcrumbs/
๐ฃAdd structured data markup:
โบ https://kinsta.com/blog/schema-markup-wordpress/
โSet up and optimize your 404 pages:
โบ https://kinsta.com/blog/error-404-not-found/
โช๏ธUse 301 redirects:
โบ https://kinsta.com/knowledgebase/redirect-rules/
๐Have an XML sitemap:
โบ https://kinsta.com/blog/wordpress-sitemap/
๐Install an SSL certificate:
โบ https://kinsta.com/knowledgebase/how-to-install-ssl-certificate/
โกMake sure your website loads fast:
โบ https://kinsta.com/learn/speed-up-wordpress/
๐ Set up Google Search Console:
โบ https://kinsta.com/blog/google-search-console/#getting-started
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๐Interested in page speed?
A Beginnerโs Guide to Website Speed Optimization:
โบ https://kinsta.com/learn/page-speed/
How to Properly Run a Website Speed Test:
โบ https://kinsta.com/blog/website-speed-test/
How to Speed up Your WordPress Site:
โบ https://kinsta.com/learn/speed-up-wordpress/
A Deep Dive Into the GTmetrix Speed Test Tool:
โบ https://kinsta.com/blog/gtmetrix-speed-test/
Pingdom Speed Test Tool: Ultimate Guide:
โบ https://kinsta.com/blog/pingdom-speed-test/
Google PageSpeed Insights: Scoring 100/100 with WordPress:
โบ https://kinsta.com/blog/google-pagespeed-insights/
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โน๏ธ About Kinsta
Kinsta is a premium managed WordPress hosting company powered by Google Cloud Platform, with top security engineering, and 24/7/365 support.
Learn more about what makes us different at https://kinsta.com/why-us/ and get a demo at โบhttps://demo.kinsta.com.
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โบ https://twitter.com/kinsta
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๐This video has captions (translated by real humans!) in English, Spanish, Italian, French, Portuguese, German, Dutch, Japanese, Danish and Swedish. Click on the CC to set your preferred language.
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