Titles & Meta Descriptions for Photographers – web optimization TIPS | Gasoline Your Photographs

Titles and meta descriptions for photographers!

WHY ARE THESE IMPORTANT?
When someone searches, this is what represents your business and helps them decide whether they want to click!

Your TITLE is meant to be the main purpose of each page, and Google puts alot of weight in this.

This is also what is usually displayed when shared to other platforms, like Facebook.

*NOTE – Meta descriptions are not a direct ranking factor. That means using a particular keyword here won’t help you rank better, at least not just because you used it.

Your meta description should be COMPELLING TO CLICK. Getting more clicks may help increase your ranking.

GENERAL RULES

Home Page Title – BRAND: MAIN Keyword
Other Page Titles – Page Purpose/Keyword | Brand
Blog Post Titles – Use creative, supporting terms!

Don’t use all caps!
Don’t go overboard with special characters.

Length is VERY important.
55-65 chars with Titles
156 Chars with Metas

https://websiteadvantage.com.au/Google-SERP-Emulator

**DO NOT DUPLICATE TITLES, METAS, OR USE EXTREMELY SIMILAR PATTERNS**

HOW TO FIND YOUR TITLES & METAS

site:domain search

Moz Bar – https://moz.com/products/pro/seo-toolbar

Screaming Frog – https://www.screamingfrog.co.uk/seo-spider/

HOW TO EDIT?

WordPress – Yoast – https://yoast.com/wordpress/plugins/seo/titles-and-meta-descriptions/

Squarespace: https://support.squarespace.com/hc/en-us/articles/206016198-Adding-search-engine-and-page-descriptions

Other: Almost every platform will let you edit these, look for Page Titles and Meta Description. Also do a Google search for “[platform] Titles and Meta Descriptions” and you will usually find instructions!

Inside The Box Facebook Group: https://www.facebook.com/groups/insidetheboxphotogroup/

Fuel Your Photos Facebook Group: https://www.facebook.com/groups/fuelyourphotos/

SEO SERVICES: https://www.fuelyourphotos.com/seo-services/

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