Understanding Hyperlink Evaluation | Lesson 16/31 | SEMrush Academy

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0:05 Backlink profile analysis
0:22 Tools for link analysis
1:37 Check the link profiles for your competitors

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When you start SEO work on a new site, one of the first tasks you should complete is a thorough analysis of the site’s inbound link profile. You’ll want to use everything we’ve talked about in previous lessons to determine the quality of the links pointed at your site.

It’s a manual process, but there are several different tools that will help you pull the links. You’ve probably heard of Moz and Majestic – they’re the two most popular tools for pulling link profiles. Ahrefs is another big player in the link profile game – and each of these tools pulls a different subset of links.

These tools are emulations of Google’s spiders – each tool has its own crawlers that follow the link trails of millions of sites on the internet. Since each tool crawls things differently, each tool will pull a list of links that’s slightly different.

SEMrush also has a robust link analysis tool – and we recommend using all 4 tools together. Sure, there’s going to be overlap… but if you pull your links from all 4 tools, paste them all into a single Excel spreadsheet, and then de-dupe the list, you’ll have the best possible view of your actual link profile.

Pay attention to each tool’s metrics for judging link quality. Moz uses Domain Authority and Page Authority, Majestic uses Trust Flow – each tool has a different metric. The metrics are calculated differently, but it’s important to use the scores to determine the quality of the various links.

Besides pulling and analyzing the links for your own site, you’ll want to check the link profiles for your competitors as well. Not only can you gain valuable insight into why a competitor might be outranking you, you’ll find opportunities for building links to your own site.

Keep in mind – you need unique links to win… but going after competitors’ links is a great starting strategy. If a site links to your competitor, it’s highly likely that they’ll link to you too. Plus, if a competitor has links from a few sites that you don’t have, then that helps them, since the links are unique. If you’re able to get links from the same sites, they’re no longer unique for your competitor, so they won’t be as valuable.

#LinkAnalysis #Ahrefs #Moz #SEOcourse #SEOtutorial #SEMrushAcademy

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