Google My Business, also known as GMB, is a crucial part of any SEO strategy in today’s world. In order to maximize the relationship between your GMB listing and your website, you need to take advantage of the Google My Business categories. These categories are very important on the SERP (search engine results page), and using these categories like you would a keyword is a great way to increase your exposure, bump your web rankings, and show up in the map pack!
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