Utilizing Search Advertisements 360 to Enhance ROI | Search Laboratory

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Utilizing Search Advertisements 360 to Enhance ROI | Search Laboratory

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This video discusses what Search Ads 360 is and what the benefits of it are. It also explores how Search Ads 360 integrates with the rest of the tools in the Google Marketing Platform.

Our Assistant Head of Paid Media, Ryan Jones illustrates how to effectively utilise Search Ads 360 to improve ad performance. Ryan also provides insights into different auto-bidding strategies and how to implement them to maximise the value of your paid search campaigns.

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