#SEO #SocialMedia #SMM
00:00 โ intro
05:10 โ does social media impact SEO?
11:15 โ does search beat social or vice versa?
15:25 โ if someone is building a personal or corporate brand, how can they effectively maintain their presence across so many channels? Whatโs the core differentiator over the years?
18:40 โ how to leverage social media to optimize search results when somebody is googling you?
21:25 โ question from the audience: โCan adding social links, youtube playlist, et al into wiki data boost social signals at all?โ
26:45 โ being yourself is sustainable!
27:10 โ question from the audience: โAs an agency, we struggle with clients wanting to utilize social ads, even when the risk outweighs the benefits. What type of businesses would benefit the most from social media? Ex.: Would a travel center benefit from social? If not, how do we explain that the utilization of social media isnโt fitting with what theyโre attempting to achieve?โ
32:20 โ question from the audience: โIs Foursquare considered a social channel?โ
33:50 โ question from the audience: โHow do you expand an existing brand that has an interested audience but not a dedicated one? How do you make them dedicated which will increase their social signal?โ
39:45 โ is AI changing the way search engines determine rankings in 2019?
47:45 โ the most important social metrics to measure
52:33 โ question from the audience: โAre amateur-style videos acceptable in industries that cater to enterprise accounts where deals can be in the six-figures and beyond?โ
56:20 โ final words
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