Are you looking for international SEO strategy for your business? On this episode I talk about commercial ranking factors in Yandex search engine and what features you should pay attention to improve your SEO rankings in Yandex.
Yandex introduced five SEO factors which it considers important for commercial websites:
โข Credibility of the website and company
โข Appearance and interface
โข Range of products
โข Prices
โข Methods of payment and delivery
Here is a list of some features that are used in the qualitative evaluation of websites:
โข Detailed contact information
โข Companyโs pages in social networks
โข Absence of advertising
โข Number of different product items
โข Detailed product description
โข Availability of shipping service
โข Customer service (email, phone, customer feedback etc.)
โข On-line consulting system
โข Price discounts
โข Readability of domain name
โข Average URL length
โข Average page title length
โข Consistency of page title and page content
โข Average depth of the URL path
๐ โQuality-biased Ranking for Queries with Commercial Intentโ (Yandex, 2013): http://www.dl.kuis.kyoto-u.ac.jp/webquality2013/p1145.pdf
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