Last video discussed structured data and page freshness (https://youtu.be/EhMZyyLkN5I). This video will touch on interlinks and backlinks, including what SEOs should and should not look for in backlinks.
Internal linking 00:07
Backlinks 05:19
Internal linking or interlinking creates a better user experience because users can navigate your site through easy to follow links. Interlinking can include breadcrumbs, a way for users to view how they navigated to that page and how to return to a previous page with ease.
What is a backlink? Backlinks are links from other websites to your site. If valuable, these can show Google that you are a reputable website. However, not all backlinks are equally valuable. Some, link blog comments, do not create the same credibility as a link from a relevant website.
Sources mentioned in this video:
https://www.distilled.net/resources/a-simple-approach-to-optimizing-website-internal-linking-structure/
https://www.hobo-web.co.uk/optimize-website-navigation/
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