When it comes to local SEO Google Reviews are important. In this video we are going to explore why reviews are crucial for local businesses and why you should ask every customer to leave your business a review.
⭐ Reviews have the ability to transform a business into a lead magnet
⭐ Reviews provide social proof and can help establish trust with online searchers.
⭐ Reviews can improve your rankings and search visibility.
⭐ Reviews are a relatively easy and a very affordable marketing strategy that any business can implement.
In the 2020 Local Search Ranking Factors study, reviews were the 2nd most important area of signals that Google looks at for its Local Pack and Local Finder results. Their importance have grown year over year according to local SEO experts.
When it comes to driving conversion from Google My Business, the top factors that local SEOs believe impact conversions were all review-based.
1. Having high ratings,
2. Having positive sentiment in reviews, and
3. Having a high quantity of quality reviews with text.
Local Search Benefits that Reviews Unlock
1. Review Snippets
2. Places Topics
3. Unique Website Content
4. More Qualified Leads
Roadblocks to Reviews
► Worrying about negative reviews
► Worrying about bothering customers
► Operating in a sensitive industry
► Having industry regulations that prevent you from asking.
Simple Steps for Getting More Reviews
1. Ask every single customer
2. Share a direct link to your Google listing or review source
3. Always follow up
4. Don’t offer incentives
5. Diversify beyond Google
📝 READ THE FULL VIDEO TRANSCRIPT
► https://whitespark.ca/blog/why-google-reviews-are-important/
⭐ REVIEW TOOLS TO HELP YOU
FREE ► https://whitespark.ca/google-review-link-generator/
FREE ► https://whitespark.ca/review-checker/
PAID ► https://whitespark.ca/reputation-builder/
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